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Showing posts from August, 2017

The sheep's illumination is a fake!

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by Karin Sawetz, publisher Fashionoffice fig.:  The picture shows me standing in front of an island with grazing sheep. The purple rays appear as if the sheep get illuminated.  A friend shot the photo with my smartphone. The sheep's illumination is actually fake, as the purple unearthly rays at the image on this page were produced by dirt  - such as fake in general is often produced by dirt. No question, fake can have a seductively nice appeal what makes it more difficult to resist.  I can imagine the consistency of the purple rays producing camera lens' dirt; it's probably a texture mixed from my lip gloss and hand cream. The beauty products are everything else than dirty but on the place where they had landed they were changing reality into an unreal, dream-like picture.  The same happens at 'dirty campaigning' with reality. The ingredients aren't dirty but through the way they are communicated, a greasy information soup is cooked to manipulate peo